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ESA Announces E3 2021 Dates As IGN Reveals Details Of Its Summer Of Gaming Event

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ESA Announces E3 2021 Dates As IGN Reveals Details Of Its Summer Of Gaming Event

The Entertainment Software Association (ESA) has announced dates for its E3 2021 industry event.

This year’s event has been cancelled due to COVID-19 concerns but the ESA, which is responsible for organising every E3 event, has been planning next year’s conference and has announced that the expo will take place next year between June 15th and 17th.

Eurogamer reports that the ESA has told its partners that next year’s event will be a “reimagined” show, similarly to how this year’s conference would have been. However, the ESA hasn’t elaborated on what the show will be like.

Leaks from earlier this year suggested that the ESA had plans to change E3’s traditional floor plan and introduce eight large “experience hubs” where attendees could watch influencers and celebrities playing games.

E3 has been facing criticism and struggles with dwindling interest over the last few years. Tech giants like Sony PlayStation have been withdrawing from the event in favour of their own digital showcases.

Leaks regarding E3’s “reimagined” show have been met with criticism by fans of the expo as well as industry professionals. Geoff Keighley, who has participated in E3 since it first began and hosts the E3 Coliseum interviews, announced he was dropping out of the event due to the ESA’s new changes. E3 2020, along with other gaming events, has been cancelled, but IGN is looking to fill the void this summer by hosting its own digital event.

IGN’s Summer Of Gaming

Gaming and entertainment website IGN has announced that it will be running its Summer Of Gaming event this June. According to IGN, the event will bring viewers the latest news and impressions on upcoming games as well as Microsoft and Sony’s upcoming consoles.

IGN is reportedly collaborating with various developers and publishers including 2K, Square Enix, THQ Nordic, Bandai Namco, SEGA, as well as Twitter, Google Stadia, Amazon, and many others.

The event will reportedly include live broadcasts and on-demand programming featuring editorial coverage on various game developers. There will also be publisher presentations, discussions, interviews, hands-on demos, previews, gameplay, and news too.

Summer Of Games will also allow for audience participation where viewers can send in reaction videos and vote on favourite announcements.

IGN’s Chief Content Product Officer Peer Schneider said of the event: “With the next generation of console gaming kicking off later this year and gamers eager to learn more about what games they’ll be playing on their new hardware, our online event will be a key moment for publishers and developers to connect with the audience worldwide.”

Yael Prough, the EVP ad General Manager at IGN, added: “More and more people are turning towards video games for entertainment and escapism. Last week, we saw new records for traffic across all of our platforms – we’re excited to bring this Global, Digital Event to our audiences and partners – as this will be an event not to be missed.”

IGN states that more information will become available as we approach the event, so check back for more.

Image credit: E3.com

Fabio writes news and entertainment articles. Ranging from basic news to articles on film, television, gaming, and technology.

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