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Facebook Quietly Releases Hobbi, A Pinterest Alternative

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Facebook has added another app to its list of experimental projects from the NPE Team, an initiative launched last summer. The team is made to rapidly try out new ideas in social and monitor reactions. This week, the team released its fourth experiment with the launch of Hobbi. It is a photo and video sharing app designed for documenting your projects and hobbies.

The app undoubtedly takes cues from Pinterest but it is not just a pinboard for inspirational ideas. Instead, the app organizes photos of projects into collections and can track their progress over time. According to the page in the App Store, Hobbi is a photo-sharing app where you can “capture and organize your creative process” like cooking, baking, arts and crafts, fitness or home décor.

Currently, there is no social networking component beyond being able to create video highlight reels to share externally with friends after they are complete. So Hobbi is more like an editor and organizer than a new social network. There are also very limited controls and editing options compared with something more robust like Instagram’s Stories editor.

Hobbi was first released in Colombia, Belgium, Spain, and Ukraine. It is compatible with iPhone, iPad, and iPod touch devices running iOS 11.0 or later. Facebook hasn’t clarified how Hobbi would fit into Facebook’s overall brand but we can’t help ignore the fact the launch follows shortly after Google released Tangi that also focuses on creativity, hobbies and DIY content.

Facebook’s NPE Team so far has made products like the meme-making app called Whale, a social networking app Bump and music DJ app AUX. Whale has already shut down and none of them have achieved significant success.

Ben is a digital entrepreneur and founder of OnTechEdge.com. He is a technology passionate who loves sharing his ideas on smartphones and gadgets. He looks forward to imparting the spectrum of his insight and verdicts on the ‘Technology-driven world’ of today. He plans to take OntechEdge forward with the consistent support from you readers, friends and family! Ben Kemp is also author of the book "How To Tell a Story On Social Media in 2020". Direct email address: [email protected]

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