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Blackberry Announces That TCL Will Stop Selling Its Mobile Phones

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Blackberry Announces That TCL Will Stop Selling Its Mobile Phones

Blackberry is one of the historical brands in terms of a mobile telephone. In the past, it was a reference in devices aimed at the professional sector. In 2016, we had the first news about the abandonment of device manufacturing to focus on software. After the closure of the hardware division, the brand went to TCL, one of the biggest players in China.

Today, from the official BlackBerry Twitter account, they announce that TCL loses the trademark rights, closing the sales of its current Android phones started August 31 of this year. However, Blackberry does not close the doors facing remanufacture devices in its own hardware division.

TCL loses rights over BlackBerry

As of August 31, 2020, TCL will no longer sell Blackberry brand mobile devices. The Chinese company loses all rights. It includes the rights to design, manufacture, and sale of new BlackBerry devices. Fortunately, the customer support and warranty will continue to serve until August 2022.

In 2016, we said that the brand passed to TCL. The Chinese company won exclusive rights to manufacture and sell BlackBerry-branded smartphones in virtually all countries. It started with India, Sri Lanka, Nepal, Bangladesh and Indonesia at the beginning of the agreement.

At the hands of TCL, the BlackBerry KEY series was born, with models such as the BlackBerry KEYone, KEY2 or KEY2 LE. They were spiritual successors of the BlackBerry Priv, the first Android device of the Canadian company.

With the KeyOne designed, manufactured, and sold by TCL, the essence of the physical keyboard that characterizes BlackBerry was maintained. The phone had software-level utilities focused on productivity and security. However, some people think that the retail price was a bit overpriced.

A Goodbye That Doesn’t Close Doors to New Blackberry Devices

BlackBerry closes the doors to new mobiles manufactured by TCL. Yet, It does not say goodbye as a brand. Even if it is remote, the possibility that the company will redesign, manufacture and sell its own hardware exists. In fact, some of the reactions in twitter networks refer to this, with the hope that BlackBerry will make phones again.

BlackBerry is still active despite having delegated to TCL the manufacture of mobile devices. It is still a company focused on business solutions, with interesting movements such as its commitment to mobility with the Damon startup

Regarding the latest movements of the company, interestingly, we have news about a sports bike in collaboration with the Damon startup. Here, BlackBerry becomes an important actor in terms of active vehicle safety.

At the software sector, at the beginning of 2019, the company closed BlackBerry Messenger, the ambitious messaging application that reached 100 million users. This is because it canā€™t compete with WhatsApp or iMessage.

In the mobile phone sector, especially in the “TCL era,” new BlackBerry devices arrived. The last one was the BlackBerry KEY2 LE. Although models are not so popular since BlackBerry Evolve and Evolve X were also launched. Similarly, the BlackBerry Motion, a model after Key One, also arrived in Europe.

Ben is a digital entrepreneur and founder of OnTechEdge.com. He is a technology passionate who loves sharing his ideas on smartphones and gadgets. He looks forward to imparting the spectrum of his insight and verdicts on the ā€˜Technology-driven worldā€™ of today. He plans to take OntechEdge forward with the consistent support from you readers, friends and family! Ben Kemp is also author of the book "How To Tell a Story On Social Media in 2020". Direct email address: [email protected]

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