Spotify has become the latest tech company to rethink its approach to political ads. First reported by AdAge, the company said it will pause political advertising starting early 2020 on its ad-supported tier and its original and exclusive podcasts citing reasons that it doesn’t have the resources to properly vet such ads.
“At this point, we do not have the necessary level of robustness in our process, systems, and tools to responsibly validate and review this content,” a spokesperson for Spotify said. “We will reassess this decision as we continue to evolve beyond our capabilities.
The move will only apply to the U.S.since it is the only country in which Spotify currently airs such advertisements. Many Politicians and groups like Bernie Sanders and the Republican National Committee have used Spotify to spread information.
The company has not verified how much it was making off from these advertisements, but it doesn’t appear to be a significant source of revenue for the company. Third-party podcasts will still be able to embed political ads in their recording as long they adhere to the company’s content policy.
This year, we have seen many tech companies take different approaches to address how manipulative political ads can be. Twitter has banned them altogether while Google’s restrictions on political advertising will start from January 6. It rules advertisers from targeting people based on public voter record or political affiliation but Google will still be allowing geo-targeted political ads and other demographics like age and gender. But Facebook is yet to put any restriction on political advertisements, and after this move by Spotify, it puts Facebook in an even more awkward position.
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